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Terms of service

These terms are an agreement between you and Ofir, an individual (sole proprietor), based in Netanya, Israel, who operates Murmalo (“Murmalo”, “we”, “us”). They govern your use of the website at murmalo.ai, the Murmalo application and the Murmalo API (together, “the service”). By creating an account, connecting a channel or using the API you accept these terms. If you use Murmalo for an organisation, you confirm that you may accept these terms for it, and “you” includes that organisation.

The Privacy policy explains how we handle personal data and forms part of these terms.

1. The service

Murmalo is a social publishing workspace. It lets you connect social network accounts and pages (“channels”), write posts and per-market variants, schedule and publish them, collect approvals, follow each delivery and see results. The networks we support are listed on our website. Features are added, changed and sometimes removed as the product develops.

2. Beta

Murmalo is in open beta. During the beta the service is provided free of charge, features may be incomplete or change without notice, and data could be lost. Keep your own copy of anything important. We may limit the number of workspaces, channels or actions, pause a feature, or end the beta, and we will give notice before the beta ends or paid plans start. Feedback you send us may be used to improve the service without any obligation to you.

3. Eligibility and accounts

You must be at least 18 years old and able to enter a binding contract. Give accurate account information, keep your password and sign-in links secure, and tell us at once if you suspect unauthorised access. You are responsible for activity under your account and for the people you invite.

4. Organizations and workspaces

Workspace owners and administrators control membership, roles, approval policies, connected channels and whether AI features are enabled. If you manage a workspace for a client, you confirm that you are authorised to connect the client’s channels and publish for them. A client invited through a portal link may only view and approve what the workspace shares.

5. Acceptable use

You must not use Murmalo to:

  • publish or send content that is unlawful, infringing, defamatory, hateful, harassing, deceptive or sexually exploitative, or that endangers children;
  • send spam or unsolicited messages, manipulate engagement, run fake accounts or coordinate inauthentic behaviour, or post identical content across accounts in a way a network forbids;
  • break the terms, rules or limits of any connected network, or evade a network’s rate limits, enforcement or detection;
  • distribute malware, probe or attack the service or other users, or access a workspace you were not invited to;
  • scrape the service, resell it or provide it to others without our written agreement;
  • process sensitive personal data about your audience in Engagement Rules without a legal basis.

We may remove content, pause publishing or suspend access when we reasonably believe these rules are broken, and we will tell you why unless the law or safety prevents it.

6. Your content

You keep all rights in the content you upload or create in Murmalo. You grant us a worldwide, non-exclusive, royalty-free licence to host, store, copy, transform (for example resize media or format a post for a network) and transmit your content, only as needed to operate the service for you, including sending it to the networks and people you choose. The licence ends when the content is deleted, except for copies the law requires us to keep and backups that expire on their normal schedule.

You confirm that you have the rights needed to publish your content and that it complies with these terms and with each network’s rules. We do not use your content to train AI models.

7. Connected networks

Murmalo connects to each network through its official API and sign-in. Connecting a channel authorises Murmalo to act on that channel on your behalf, within the permissions you grant.

  • The networks’ own terms apply. You must also comply with the terms and policies of every network you connect. In particular, by connecting YouTube you agree to be bound by the YouTube Terms of Service, and by posting to TikTok you agree to TikTok’s terms, including its Music Usage Confirmation.
  • No affiliation. Murmalo is independent. It is not affiliated with, endorsed by or sponsored by Google, YouTube, Meta, Facebook, Instagram, Threads, TikTok, X, LinkedIn, Bluesky or any other network. Network names are trademarks of their owners.
  • Networks decide. Networks can change their APIs, quotas and policies, reject or remove content, or revoke access. Murmalo records the result each network reports in the Delivery Ledger, but cannot guarantee that a network will accept, keep or show any content.
  • Disconnecting. You can disconnect a channel at any time. We then revoke our access where the network allows it and delete the channel’s data as described in the Privacy policy. Content already published stays on the network until you remove it there.

8. AI features

AI features are optional and off until a workspace admin enables them. AI output can be wrong, incomplete or inappropriate for a market. You are responsible for checking AI-assisted text before it is published. When AI features are enabled, the text needed for the task is sent to the AI provider named in the workspace settings, as described in the Privacy policy.

9. API, automation and agents

You may use the Murmalo API, generated SDKs and the MCP server to automate your own use of the service, including through AI agents you control. You are responsible for every action taken with your API keys or by your agents as if you had taken it yourself. Keep keys secret, use the narrowest scopes you need, respect rate limits and idempotency rules, and do not use the API to get around these terms, a network’s rules or a plan limit. We may revoke a key that is abused or exposed.

10. Plans, fees and payment

The service is free during the beta. Planned prices are shown on the Pricing page so you can budget; nothing is charged while the beta runs. Before paid plans start we will announce the change in advance, and you choose whether to subscribe.

Paid subscriptions will be sold through Dodo Payments, which acts as the merchant of record: Dodo Payments is the seller of the subscription, collects payment, handles sales tax and VAT and issues invoices, and its own terms apply to the checkout. Prices, the billing country and the currency are confirmed at checkout before you pay. Subscriptions renew for the same period until you cancel, and you can cancel before the next renewal from the billing portal. [OWNER: refund policy for paid plans, to be published before billing starts.] Mandatory rights you have as a consumer, such as a statutory right to cancel a distance contract, are not affected.

11. Availability and support

We work to keep the service available and to publish on time, but we do not promise uninterrupted or error-free operation. Maintenance, network outages, network policy decisions and events outside our control can delay or prevent publishing. Support is provided by email at support@murmalo.ai.

12. Suspension and termination

You can stop using Murmalo and delete your account at any time from the account settings. We may suspend or end your access, with notice where reasonable, if you materially breach these terms, if your use creates a risk for others or for the service, if a network requires it, or if the law requires it. We may also end the service, or the beta, with at least 30 days’ notice. After termination we delete your data as described in the Privacy policy and the Data deletion page. Sections that by their nature should survive termination, such as sections 6, 13, 14, 15 and 17, survive.

13. Disclaimers

To the fullest extent the law allows, the service is provided “as is” and “as available”, without warranties of any kind, express or implied, including warranties of merchantability, fitness for a particular purpose and non-infringement. We do not warrant that content will be accepted, delivered or displayed by any network, or that AI output is accurate.

14. Limitation of liability

To the fullest extent the law allows:

  • we are not liable for indirect, incidental, special or consequential loss, lost profits, revenue, goodwill or data, or for loss caused by a network’s decision, outage or change;
  • our total liability for all claims relating to the service is limited to the greater of the amount you paid us in the 12 months before the event giving rise to the claim and 100 US dollars.

Nothing in these terms limits liability for fraud, for death or personal injury caused by negligence, for wilful misconduct, or any other liability that cannot be limited or excluded by law. If you are a consumer, these terms do not take away rights you have under the mandatory consumer-protection law of the country where you live.

15. Indemnity

If you use Murmalo for business purposes, you will defend and indemnify us against third-party claims, and the related losses and reasonable costs, that arise from your content, your use of connected networks, your API keys and agents, or your breach of these terms or of the law. We will tell you promptly about such a claim and let you control its defence.

16. Changes to these terms

We may update these terms when the service or the law changes. We announce material changes by email or in the application at least 14 days before they take effect, unless a change is required sooner by law or by a network. If you continue to use the service after a change takes effect, the new terms apply; if you do not agree, you can delete your account.

17. Governing law and courts

These terms and any dispute about them or the service are governed by the laws of the State of Israel, without regard to its conflict-of-laws rules. The competent courts of Tel Aviv-Yafo, Israel, have exclusive jurisdiction. If you are a consumer, you keep the protection of the mandatory laws of the country where you live, and you may also bring proceedings in the courts that those laws make available to you.

18. General

These terms are the entire agreement between you and us about the service. If a provision is unenforceable, the rest remains in effect. Not enforcing a right is not a waiver. You may not transfer these terms without our consent; we may transfer them to a successor operator of Murmalo with notice to you. We may send notices by email or in the application; you can send legal notices to legal@murmalo.ai.

19. Contact

Questions about these terms go to legal@murmalo.ai. Letters go to Ofir, Netanya, Israel.